Objectives
- Understand what TikTok is and how it can be used for social advertising
- Learn about the different types of content that can be created for TikTok
- Create engaging and creative content that is suited for the TikTok platform
- Understand how to use TikTok’s algorithms to your advantage when promoting your brand or product
- Analyze the performance of your TikTok ads and learn how to improve them
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