Public Relations in digital Age (Digital PR & PA)

Introduction 

Good morning, everyone and welcome to our training course on Public Relations in the Digital Age. This course will explore the immense changes that have taken place in the field of public relations due to the rise of new digital technologies, and how organizations can make use of these opportunities to increase their visibility and reputation management. We will cover a range of topics including digital PR strategies, e-reputation management, social media tactics, content creation and optimization, as well as monitoring tools. After this course you should be equipped with the essential knowledge needed to effectively utilize Digital PR & PA in your organization’s communication endeavours. I am looking forward to an interactive session with you all and I hope that together we can all gain valuable insights from this training!