Political Communications, Campaigns, Strategies, and Propagandas in Ghana

Introduction

Political Communications, Campaigns, Strategies, and Propagandas in Ghana explores the importance of communication strategies and operations used in the political process in Ghana. This book provides an insight into the different approaches to political campaigning, strategies, and propaganda at work in the multicultural nation of Ghana. It draws on a range of research methods including interviews with prominent political personnel as well as other experts in the field. The authors have drawn together evidence from a variety of sources to provide an overview of the state of politics since 1992 demonstrating how it has evolved. Different theories and concepts related to political communication are discussed throughout this book accompanied by examples from various elections campaigns and parties over the years used to illustrate its points. A special emphasis is placed on African culture’s influence for effective political communication strategies throughout this book, offering readers a more comprehensive view into modern day politics within Ghana.  This book is essential reading for all those interested in understanding Ghanaian politics and will interest academics working in areas such as media studies, anthropology, international relations, sociology, and public policy.

 

Objectives

This book seeks to provide a comprehensive overview of political communication, campaigns, strategies, and propagandas used in Ghana. It will explore how these tactics have been used historically as well as in modern times, highlighting the successes and failures of each. It will also analyse how particular contexts shape political behaviour by examining the roles of media, civil society, and citizen participation. Furthermore, this book will provide practical insight on how those engaged in politics can use strategic communication for successful campaigning and effective public outreach. With an emphasis on the nexus between politics and communication, readers will gain a thorough understanding of persuasive techniques employed in Ghana’s multi-party system.

 

Table of Contents

Module 1: Introduction to Political Communications

• Introduction to politics in the fourth Republic in Ghana
• Overview of Political Communication & Campaigning
• Overview of political communication and campaigns; understanding the Ghanaian electoral system; history of political campaigns in Ghana.
• Components & History of Political Communication/Campaigning
• Importance & Role of Media in Politics
• Understand political communications as a field of study
• Identify the various dimensions of political communications behaviour, including communication systems and campaigns.
• Get familiar with the different ways of thinking about political communications/campaigns.
• Understanding Political Messaging and Ideologies in Ghana
• The role of language in creating ideological divisions; impact of propaganda on the public discourse; analysing different political ideologies present in Ghana.

 

 Module 2: Strategic Campaign Planning & Management

• Crafting Effective Political Messaging and Strategies
• Developing key messaging for a campaign; understanding audience motives and preferences; developing themes for effective campaigns; creating visuals for effective messaging.
• Overview of Strategic Campaign Planning/Management
• Identifying Goals & Crafting Strategy
• Budgeting for Campaigns
• Understand the basic concepts related to strategic campaign planning and management.
• Demonstrate an understanding of how effective planning can maximize results and minimize costs.
• Develop skills necessary to design a successful campaign strategy.

 

 Module 3: Argumentation & Persuasion Tactics in Political Communications   

. • Introduction to Argumentation Theory

• Constructing Arguments & Connecting it To Relevant Audiences
• Analysing Strategies of Persuasion in The Ghanaian Context
• Learn how argumentation functions as an element in political communication.
• Analyse arguments used by various actors (politicians, activists, media) in relevant contexts around the Ghanaian political system.
• Recognize how persuasion strategies might be employed within these contexts

 

Module 4: Social Media Platforms for Political Communication/Campaigning     

• Introduction To Social Media Platforms
• Analysing Media Platforms Used in Political Campaigns
• Identifying useful media channels for campaigning; utilizing radio, television, newspapers, social media platforms effectively to reach target audiences.
• Engaging Voters through Digital Resources
• Instagram for Politics
• Twitter for Politics
• Facebook For Politics
• Examine the role that social media plays in facilitating politically motivated interactions between candidates and voters.
• Understand different types of online interactions and their implications for political campaigns

 

Module 5: Visual Messages in Politics and Analysis of Propaganda    

• Introducing Visual Propagandas
• Understanding The Fundamentals of Graphic Design
• Image Making in Ghanaian Context
• Explore visual representation as a form of persuasive messages aimed at influencing public opinion

 

Module 6: Evaluating Impact of Propaganda on Campaign Strategy 

• Exploring the impact of manipulation tactics used by campaigns during elections; analysing historical events to understand implications of deploying such dangerous tactics.

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